Early Stage Growth Tactics with Dave Grow moderated by Taylor Jones

Taylor Jones, Principal at Peterson Ventures recently sat down with Dave Grow, President and Chief Operating Officer at Lucid Software, at a Peterson Ventures event to discuss early-stage growth tactics. Dave joined Lucid as employee number four back in 2010.  Lucid now has over 750 employees and Dave and his team have developed a product-led growth engine that has over 30 million registered users, attracts more than a million new users per month, helps Lucid land customers of all sizes including 7-figure deals and has been the foundation for generating over $100M in ARR and a recent valuation over $3B. In our conversation, Dave shares his learnings and insights from Lucid’s earliest days, including the principles around implementing their successful freemium, self-serve motion, their early growth tactics around driving new users to their website, and how they eventually layered on a traditional sales motion to drive accelerated growth.  

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