Our topic today is “Building a Value-Based Marketing Engine,” and our guests are Mike Steele and Jake Young, CEO and COO at Pupford. Pupford is a direct-to-consumer dog brand that provides training resources and nutrition products for pet parents. In this episode we do a deep dive on early-stage growth strategies and discuss the “top of funnel” marketing systems that have helped Pupford become an industry leader. Jake and Mike offer insights into how they activated different distribution channels, how they deliver value to parents of puppies, and how they build long term relationships with loyal customers.
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